College of Agriculture and Bioresources

Research Area(s)

  • Farm financial management
  • Agribusiness marketing
  • Farm and agribusiness management


Agricultural and Resource Economics


  • Ph.D., University of Illinois, U.S.A.
  • M.S., University of Illinois, U.S.A.
  • B.S., University of Wisconsin-River Falls, U.S.A.

Selected Publications

Atta, C., E.T. Micheels (2020) Identifying risk in production agriculture: an application of best-worst scaling International Food and Agribusiness Management Review 23 (1030-2020): 283-299

Micheels, E.T., Boecker, A (2017) Competitive strategies among Ontario farms marketing direct to consumers Agricultural and Food Economics 5(1): 10

Gabruch, M.L., Micheels, E.T. (2016) WAEA Winning Student Submission: The Effect of Saskatchewan's Ownership Restrictions on Farmland Values Journal of Agricultural and Resource Economics 42: 114-126

Micheels, Eric T., and James F. Nolan. "Examining the effects of absorptive capacity and social capital on the adoption of agricultural innovations: A Canadian Prairie case study." Agricultural Systems 145 (2016): 127-138.

Mirzaei, O., Micheels, E.T., Boecker, A (2016) Product and Marketing Innovation in Farm-Based Businesses: The Role of Entrepreneurial Orientation and Market Orientation International Food and Agribusiness Management Review 19(2):99

Micheels, E.T., Nolan, J.F. (2016) Examining the effects of absorptive capacity and social capital on the adoption of agricultural innovations: A Canadian Prairie case study Agricultural Systems 145:127-138

Forbes-Brown, S., E.T. Micheels, and J.E. Hobbs, Forthcoming. Willingness to Pay for Milk and Ice Cream with the “100% Canadian Milk” Label: A Discrete Choice Experiment. Journal of International Food & Agribusiness Marketing. Accepted May 10, 2015.

Lassoued, R., J.E. Hobbs, E.T. Micheels, and D. Zhang, (2015). Consumer trust in chicken brands: a structural equation model. Canadian Journal of Agricultural Economics. 63 (4): 621-647.

Micheels, E.T. and H.R. Gow, 2015. The Effect of Market Orientation on Organizational Learning, Innovativeness, and Performance in Primary Agriculture. Canadian Journal of Agricultural Economics. 63 (2): 209-233.

Micheels, E.T, 2014. Experience and Learning in Beef Production: Results from a Cluster Analysis. International Journal of Agricultural Management. 3(3): 154-163.

Micheels, E.T. and H.R. Gow, 2013Market driven innovation and entrepreneurial behaviour: The strategic value of a market orientation in primary agricultureInternational Journal of Agricultural Management 3 (1): 21-29.

Courses Taught

  • AREC 428: Case Studies in Agribusiness Management
  • AREC 347: Agribusiness Marketing Management
  • AREC 825: Current Issues in Agribusiness Research