“Every team participating in the marketing competition does an excellent job of developing a thorough marketing plan, a process that takes most teams the majority of the academic year to complete,” said Erin Nash, NAMA careers committee chair. “Those teams that advanced to the semifinals truly did exceptional work on their projects. Each year I am amazed by the talent of these teams. They’re truly an awesome group that we hope will continue in Ag marketing as they begin their professional careers.”
The team from the University of Saskatchewan had 23 students involved with this year’s project to market Red Coat Gourmet mustard. Grown and crafted in small town Saskatchewan, Red Coat Gourmet is a unique mustard that easily adds flavor and nutritional benefits to an endless number of dishes and recipes. The team spent the last several months conducting market research, writing the marketing plan and developing a presentation.
Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.
Overall, 29 student NAMA chapters participated in the marketing competition. The competition is part of the National Agri-Marketing Association’s annual conference and trade show. Nearly 400 student members attended the conference.
“The marketing competition is a great learning tool for these students and provides them with some really good practical experience,” said Nash. “Our congratulations to the University of Saskatchewan for their exceptional work and success at the competition this year.”